Traffic data

Explore the data

• ⇄Road segments
• ⇄Traffic volume indicators
• ⇄Movement patterns
• ⇄Location context

Put it to work

Understand accessibility and the movement context surrounding potential locations.

Specifications, country availability, update frequency and licensing vary by product. Check the marketplace for confirmed details.

What is traffic data?

Traffic data describes the movement of vehicles along roads, typically as volumes or counts for road segments and patterns that change by time of day or day of week.

It shows how busy and how accessible a location is from the road network, which matters for any business that relies on passing trade or customers arriving by car.

How traffic data is used

• •Site selection: comparing the passing traffic at candidate locations.
• •Accessibility analysis: understanding how easily customers can reach a site.
• •Outdoor advertising: assessing exposure along road corridors.
• •Network planning: placing fuel, drive-through or roadside services where traffic flows.