Footfall & visitation data

Explore the data

• ▥Visitation patterns
• ▥Origin and destination insights
• ▥Visit frequency
• ▥Time-of-day activity

Put it to work

Explore the role a place plays in its market and understand patterns of visitation.

Specifications, country availability, update frequency and licensing vary by product. Check the marketplace for confirmed details.

What is footfall & visitation data?

Footfall and visitation data measures how people move to and between places: how many visits a location receives, when those visits happen and where visitors come from.

It is typically derived from aggregated, anonymised movement observations and summarised by place, area or time period rather than by individual.

How footfall & visitation data is used

• •Site selection: comparing activity levels at candidate locations.
• •Catchment analysis: mapping where a location's visitors travel from.
• •Performance benchmarking: comparing visitation across sites or over time.
• •Trading-hours planning: matching opening hours and staffing to busy periods.
• •Competitor analysis: understanding visitation patterns at nearby venues.