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Demographics & census data

Population, age, households and essential demographic context for market analysis.

Explore the data

  • Population & age distribution
  • Household composition
  • Income & socioeconomic indicators
  • Census and geographic boundaries

Put it to work

Understand communities, assess catchments and identify the characteristics of a market.

Specifications, country availability, update frequency and licensing vary by product. Check the marketplace for confirmed details.

What is demographics & census data?

Demographic and census data describes the people who live in an area: how many there are, how old they are, how they live together in households and how their social and economic circumstances compare.

It is usually published for statistical boundaries such as states, districts and small neighbourhood areas, so the characteristics of one place can be compared with another or with the national picture.

How demographics & census data is used

  • Site selection: comparing the population around candidate locations.
  • Catchment analysis: describing who lives within reach of a store or service.
  • Customer profiling: comparing customers with the wider local population.
  • Market sizing: estimating the number of people or households in a target group.
  • Network planning: identifying under-served areas across a region.

Demographic data available by country

A sample of the tables available in each market. Open a country to see national figures and a sample catchment.

Available demographic tables by country
CountryTables availableTopics covered
United States23Age, Income, Households, Education, Background, Work, Transport
Show all table names — United States
  • 2025 Summary
  • 2025 Demographic Summary Extended - Over 65s
  • 2025 Age Profile (No. of Residents)
  • 2025 Age Profile (No. of Residents, 5 year bands)
  • 2025 Male Population (No. of Residents, 5 year bands)
  • 2025 Female Population (No. of Residents, 5 year bands)
  • 2025 Household Income (No. of Households)
  • 2025 Household Income (No. of Households, Residents Aged 65+)
  • 2025 Race (No. of Residents)
  • 2020 Race (No. of Residents Aged 65+)
  • 2025 Hispanic Population (No. of Residents)
  • 2025 Race and Hispanic Origin (No. of Residents)
  • 2025 Highest Level Education (No. of Residents ages over 25 years)
  • 2025 Marital Status (No. of Residents)
  • 2025 Household Size (No. of Households)
  • 2025 Language Spoken at Home (No. of Households)
  • 2025 Household Motor Vehicles (No. of Households)
  • 2025 Labour Force (No. of Residents 16+)
  • 2025 Class of Worker (No. of Residents in Labour Force)
  • 2025 Industry (No. of Residents in Labour Force)
  • 2025 Occupation (No. of Residents in Labour Force)
  • 2025 Method of Travel to Work (No. of Residents in Labour Force)
  • 2025 Daytime Summary
Philippines8Age, Spending, Transport
Show all table names — Philippines
  • Population Summary 2025
  • Consuming Class 2025
  • Retail Spending
  • Gender (No. of Residents, 2025)
  • Age Profile (No. of Residents, 2025)
  • Age Profile (No. of Male Residents, 2025)
  • Age Profile (No. of Female Residents, 2025)
  • 2025 Motor Vehicles
United Kingdom28Age, Households, Education, Background, Work, Transport, Housing
Show all table names — United Kingdom
  • Summary
  • 2025 Dwelling Prices
  • 2025 Age Profile (No. of Residents, 5 year bands)
  • 2021 Age Profile (No. of Residents, 5 year bands)
  • 2021 Workplace population by occupation (No. of Workers Aged 16+)
  • 2021 Workplace population by highest level of qualification (No. of Workers Aged 16+)
  • 2021 Population by Occupation (No. of Residents Aged 16+)
  • 2021 Population by Occupation Industry (No. of Residents Aged 16+)
  • 2021 Place of Birth (No. of Residents)
  • 2021 Religious Affiliation Sum (No of Residents)
  • 2021 Ethnic group (No of Residents)
  • 2021 General health (No of Residents)
  • 2021 Residence type (No of Residents)
  • 2021 Passports held (No of Residents)
  • 2021 Year of arrival in the UK (No of Residents)
  • 2021 Length of residence in the UK (No of Residents)
  • 2021 Migrant indicator (No of Residents)
  • 2021 English Language Proficiency (No. of Persons aged over 3)
  • 2021 Marital Status (No. of Residents Aged 15+)
  • 2021 Highest Level of Qualification Achieved (No. of Residents Aged 15+)
  • 2021 Method of Travel to Work (No. of Employed Res Aged 15+)
  • 2021 Household Size (No. of Private Dwellings)
  • 2021 Dwelling Structure (No. of Private Dwellings)
  • 2021 Number of cars or vans (No. of Families)
  • 2021 Number of Bedrooms (No. of Occupied Dwellings)
  • 2021 Dwelling Tenure (No. of Occupied Dwellings)
  • 2021 Family Composition (No. of Families)
  • 2021 Household deprivation (No. of Families)
Canada16Age, Income, Households, Education, Background, Work
Show all table names — Canada
  • 2024 Summary
  • 2024 Age Profile (No. of Residents)
  • 2024 Household Income (No. of Households)
  • 2024 Age Profile (No. of Residents, 5 year bands)
  • 2024 Male Population (No. of Residents, 5 year bands)
  • 2024 Female Population (No. of Residents, 5 year bands)
  • 2024 Income Summary (No. of Households)
  • 2024 Household Income (No. of Households)
  • 2024 Ethnicity (No. of Residents)
  • 2024 Highest Level Education (No. of Residents ages over 15 years)
  • 2024 Marital Status (No. of Residents Aged 15+)
  • 2024 Household Size (No. of Households)
  • 2024 Labour Force (No. of Residents 16+)
  • 2024 Industry (No. of Residents in Labour Force)
  • 2024 Occupation (No. of Residents in Labour Force)
  • 2024 Method of Travel to Work (No. of Residents in Labour Force)
Vietnam14Age, Spending, Households, Education, Background, Transport
Show all table names — Vietnam
  • Population Summary
  • Consuming Class (2025, No. of Residents)
  • Total Retail Spending (2025, VND Per Annum)
  • Ethnicity (2025, No. of Residents)
  • Age (2025, No. of Residents)
  • Age (2025, No. of Residents, 1 year bands)
  • Religion (2025, No. of Residents)
  • Household Size (2025, No. of Households)
  • Education Status (2025, No. of Residents Aged over 5)
  • Highest Level of Education (2025, Residents over 5 not in school)
  • Household Type (2025, No. of Households)
  • Size of House Per Person (2025, No. of Households)
  • Age (2025, No. of Residents, 5 year bands)
  • Motor Vehicles (2025)
Australia84Age, Income, Spending, Households, Education, Background, Work, Transport, Housing
Show all table names — Australia
  • 2031 Retail Spend Growth Projection
  • Total Retail Growth Projection (10 years)
  • Population Projections
  • Demographic Summary
  • Total Household Spending (2025, AUD Mil.)
  • Total Household Retail Spending (2025)
  • GP Supply and Demand
  • 2021 Population
  • 2025 Business Counts by Industry
  • 2021 Workers (working within catchment)
  • 2021 SEIFA
  • 2021 Generation (No. of Residents)
  • 2021 Land Use (sq.m)
  • 2021 Aboriginal and or Torres Strait Islander
  • 2021 Age Profile (No. of Residents, 1 year bands)
  • 2021 Age Profile (No. of Residents, 5 year bands)
  • 2021 Age Profile (No. of Residents,10 year bands)
  • 2021 Age Profile (No. of Residents, Edu. 2 Bands)
  • 2021 Age Profile (No. of Estimated Resident Population, Edu. Bands)
  • 2021 Age Profile (No. of Estimated Resident Population, Male)
  • 2021 Age Profile (No. of Estimated Resident Population, Female)
  • 2025 Age Profile (No. of Residents)
  • 2030 Age Projection
  • 2035 Age Projection
  • Age Projection: 0 to 3 years
  • Age Projection: 0 to 4 years
  • Age Projection: 0 to 5 years
  • Age Projection: 6 to 11 years
  • Age Projection: 12 to 17 years
  • Age Projection: 65 years and over
  • 2025 Age Profile (No. of Residents, Edu. Bands)
  • 2030 Age Projections (No. of Residents, Edu. Bands)
  • 2035 Age Projections (No. of Residents, Edu. Bands)
  • 2016 - 2021 Age Profile Change
  • 2021 Occupation Summary
  • 2021 Occupation (No. of Employed Residents Aged 15+)
  • 2021 Australian Defence Force (No. of Residents Aged 15+)
  • 2021 Method of Travel to Work (No. of Employed Res Aged 15+)
  • 2021 Marital Status by Gender (No. of Residents Aged 15+)
  • 2021 Marital Status (No. of Residents Aged 15+)
  • 2021 Social Marital Status (No. of Residents Aged 15+)
  • 2021 Place of Birth (No. of Residents)
  • 2021 Place of Birth (No. of Residents)
  • 2021 Parents Birthplace (No. of Residents)
  • 2021 Ancestry Summary (Sum of Responses)
  • 2021 Ancestry - Country (Sum of Responses)
  • 2021 Language Spoken at Home (No of Residents)
  • 2021 English Language Proficiency (No. of Persons Born Overseas)
  • 2021 Religious Affiliation Sum (No of Residents)
  • 2021 Religious Affiliation (No of Residents)
  • 2021 Students Detailed (No. of Residents in Education)
  • 2021 Highest Level of Education Achieved (No. of Residents Aged 15+)
  • 2021 Students (No. of Residents in Education)
  • Students Inflow-Outflow (No. of Residents in Education)
  • 2021 Students by School Type (No. of Residents in Education)
  • 2021 Weekly Personal Income (No. of Residents Aged 15+)
  • 2021 Weekly Household Income (No. of Households)
  • 2016 - 2021 Income Change
  • 2021 Place of Residence 1 Year Ago (No. of Residents)
  • 2021 Place of Residence 5 Year Ago (No. of Residents)
  • 2021 Need for Assistance - Core Activity (No. of Residents)
  • 2021 Long Term Health Conditions (Sum of Responses)
  • 2025 Motor Vehicle Type
  • 2025 Motor Vehicle by Fuel Type
  • 2025 Passenger Vehicles by Fuel Type
  • 2021 Family Employment Status (No. of Families)
  • 2021 Number of Children ever born (No. of Women 15+)
  • 2021 Family Composition (No. of Families)
  • 2021 Family Composition (No. of Residents)
  • 2021 Family Blending (No. of Couple Families with Children)
  • 2021 Household Composition (No. of Households)
  • 2021 Households
  • 2021 Households - Family
  • 2021 Relationship in Household (No. of Private Dwellings)
  • 2021 Household Size (No. of Private Dwellings)
  • 2021 Dwelling Structure (No. of Private Dwellings)
  • 2021 Dwelling Structure (No. of Residents)
  • 2021 Dwelling Tenure (No. of Occupied Dwellings)
  • 2021 Monthly Mortgage (No. of Occupied Mortgaged Dwellings)
  • 2021 Weekly Rental (No. of Occupied Rented Dwellings)
  • 2021 Number of Bedrooms (No. of Occupied Dwellings)
  • New Dwelling Approvals
  • 2021 No. Motor Vehicles (No. of Dwellings)
  • Child Care Supply and Demand
Malaysia10Age, Spending, Background, Transport
Show all table names — Malaysia
  • Population Summary
  • Consuming Class (2025, No. of Residents)
  • Resident Retail Spending (2025, MYR Per Annum)
  • Sex (2025, No of Residents)
  • Age Summary (2025, No. of Residents)
  • Ethnicity (2025, No. of Residents)
  • Age (2025, No. of Residents)
  • Age (2025, No. of Male Residents)
  • Age (2025, No. of Female Residents)
  • 2025 Motor Vehicles
Singapore6Age, Spending, Households, Background
Show all table names — Singapore
  • Population Summary
  • 2025 Residents by Housing and Visa Type
  • 2025 Consuming Class
  • 2025 Retail Spending
  • 2025 Age Profile (No. of Citizens and PR)
  • 2025 Ethnicity (No. of Citizens and PR)
Indonesia14Age, Spending, Education, Transport
Show all table names — Indonesia
  • Summary 2025
  • Consuming Class 2025
  • Retail Spending 2025
  • Sex (2025, No of Residents)
  • Languages Spoken at Home (No. of Residents, 2025)
  • Education (No. of Residents aged 15+, 2025)
  • Occupation Summary (No. of Residents Aged 15+, 2025)
  • Education Level (No. of Residents Aged 15+, 2025)
  • Age Profile (No. of Female Residents, 5 year bands 2025)
  • Age Profile (No. of Male Residents, 5 year bands 2025)
  • Age Profile (No. of Residents, 5 year bands 2025)
  • 2025 Roy Morgan Community
  • 2025 Roy Morgan Persona
  • Passenger Vehicles 2025
India9Income, Spending, Education, Work
Show all table names — India
  • Population Summary
  • Consuming Class (2025, No of Residents)
  • Prosperity Index (2025, No of Residents)
  • Retail Spending (2025, INR Per Annum)
  • Age Profile (2011, No. of Residents)
  • Caste (2011, No. of Residents)
  • Literacy (2011, No. of Residents)
  • Employment (2011, No. of Residents Age 15+)
  • Occupation (2011, No. of Main Workers)
Thailand6Age, Spending, Transport
Show all table names — Thailand
  • Population Summary
  • Consuming Class (2025, No. of Residents)
  • Retail Spending (2025, THB per Annum)
  • Age Profile (2025, No. of Residents)
  • Gender (2025, No. of Residents)
  • Motor Vehicles (2025)
United Arab Emirates6Age, Spending, Transport
Show all table names — United Arab Emirates
  • Population Summary
  • Consuming Class (2025, No. of Residents)
  • Total Retail Spending (2025, AED Per Annum)
  • Gender (2025, No. of Residents)
  • Age (2025, No. of Residents 5 year bands)
  • Motor Vehicles (2025)
Saudi Arabia8Age, Spending, Households, Transport, Housing
Show all table names — Saudi Arabia
  • Population Summary
  • Consuming Class (2025, No. of Residents)
  • Average Age (2025, No. of Residents)
  • Average Household Size (2025)
  • Residential Dwellings (2025)
  • Dwellings (2025)
  • Retail Spending (2025, SAR Per Annum)
  • Passenger Vehicles (2025)
Japan12Age, Spending, Households, Work, Housing
Show all table names — Japan
  • Population Summary
  • 2025 Income Brackets
  • 2025 Retail Spend
  • 2020 Population by age (No. of Residents)
  • 2020 Population by sex (No. of Residents)
  • 2020 Population by age and sex (No. of Male Residents)
  • 2020 Population by age and sex (No. of Female Residents)
  • 2020 Occupation (No. of Employed Persons)
  • 2020 Industry (No. of Employed Persons)
  • 2020 Dwelling Type (No. of Households)
  • 2020 Dwelling Tenure (No. of Private Households)
  • 2020 Household Size (No. of Households)
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Demographics & census by country

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