Consumer segmentation data

Explore customer groups and the characteristics that distinguish markets.

Explore the data

Consumer groups
Market characteristics
Geographic segmentation
Customer profiling attributes

Put it to work

Compare target audiences and understand how customer profiles vary by location.

Specifications, country availability, update frequency and licensing vary by product. Check the marketplace for confirmed details.

What is consumer segmentation data?

Consumer segmentation data groups people or households into segments that share similar characteristics, such as life stage, lifestyle, spending patterns or attitudes.

Segments are usually assigned to small geographic areas, so the mix of consumer types in a neighbourhood can be described and compared without needing information about named individuals.

How consumer segmentation data is used

Customer profiling: identifying which segments a business's customers belong to.
Target marketing: focusing campaigns on areas with high shares of a segment.
Site selection: finding locations where target segments are concentrated.
Product and range planning: matching what a location offers to its local segments.
Catchment analysis: describing the consumer mix within reach of a site.

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